Banner ads: Banner ads are the heart of internet advertising. Viewers give much attention to banner ads as it is a main source of revenue for big businesses. At the same time they do not respond to your ad if it does not deliver the intended idea within the 3 seconds. So while designing an ad make sure that you: Deliver your message within 3 seconds. Do not use animations that take a long time to load Use an action word or phrase that captures the attention of the viewer. Some commonly used phrases are "Click here", "Search now", "Register free!"

Free is the mantra of online advertising. People like free stuff, even though they know that nothing in this world comes free. So try using phrases like "Join free", "register free", "free trial", "click here free" etc.,

Text ads: This is the most effective form of online advertising. Using the right words and content will result in high click thru's.

Email marketing: Email marketing is an alternative to online advertising. You can send mass mailers to option groups like yahoo groups or join special groups and send related content.

Offline advertising: Offline advertising includes advertising in the mass media like newspapers and magazines, television, etc

Some free tools that may help you in online advertising:

Digital point

High rankings

Search guild for Webmasters

Google adwords

Seo Chat